Saturday, November 6, 2010
Some of my favorite looks:
I know that there are thousands and thousands of posts about Lanvin's collection for H&M, but before you think "Yet another Lanvin for H&M post, can't someone do something more original?" read it.
I was going over the Lanvin for H&M Lookbook this morning, which has been realeased the 3 November, and asked myself a simple question, "Is this really luxury? Is this really Lanvin?" Alber Elbaz states that "It's not about a dress for less" but I still think Lanvin fro H&M is not 100% Lanvin. Don't get me wrong, giving people the opportunity of having a Lanvin dress in their closet is a great idea and it is probably any girl's dream, but I still think it isn't luxury in its complete form anymore. What is the point of lining up hours in advance to get your hands on one of these Lanvin dresses that people from all over the world are buying at the same exact time? After all would you consider lining up for hours to get a Lanvin dress a luxury? In my opinion, part of what makes having a Lanvin dress special is the process of going to the shop, carefully trying the dress on, touching the fabrics, looking at the perfect construction of each garment around you, and living the shop with a big radiant smile and holding a Lanvin bag in your hand knowing that a few people own what's inside.
Honestly, H&M did a remarkable job with the whole campaing. They used the best marketing strategies, such as the blog competition, which were very original and new. The video was also very promising even though the length was longer than usual. I love the whole slogan of "I want Lanivn not flowers".
I'm curious of what will happen on 23 when the Lanvin for H&Mcollection, which according to Vogue.co.uk is "the most exciting collection H&M has ever produced", hits the stores at 8:00 (cet). After all, I have to admit that I wouldn't mind having one of these dresses.
If you haven't watched the video yet, what are you waiting for?
What about you? Do you want Lanvin or flowers?
-The Trendy Fashionista