Sunday, August 8, 2010
Today I came across Patrizia Pepe's Fall 2010 Ad Campaign, and you know, I'm wondering who the girl behind all of the bizare objects is.
When I first saw the ad I thought: "Why would they hide the model's face?". "After all, doesn't the model of an ad campaign reflect the kind of women that would wear the clothes of the brand? "
I came to two conclusions
-Maybe, the Patrizia Pepe woman likes to be mysterious
- and the brand wanted to do something different and fun to attract the customer's attention.
On the other hand, I feel that the objects take away the focus of the clothes. Instead of looking at what the model is wearing, you look at the object hiding the model's face. But then, I also feel like the fact that the rubber duck is hiding the model's face makes you look back at the sparkly golden dress and analyze it to imagine what she must have looked like. Similar to what a detective would do who's trying to find out someone's identity.
Overall I think this Ad Campaign is fun, unique, and at the same time mysterious, you?
Have a great Sunday.
P.S:Are you asking yourself the same question; "Who is Patrizia?"
-The Trendy Fashionista
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